Lucero Receives Lifetime Achievement Award from Denver Realtors

A Sunnyside native, John Lucero was selected as the 2019 recipient of the Oliver Frascona Lifetime Achievement Award from the Denver Metro Association of REALTORS® (DMAR).

John Lucero

Lucero is the founder and principal of Lucero Development Services. He has served in countless leadership roles as an advocate for homeownership and fair housing throughout his 26-year real estate career. 

Originally appointed by then-Denver Mayor John Hickenlooper, Lucero also served across three mayoral administrations as the deputy director for Denver’s Office of Economic Development, where he oversaw the housing development and small business loan portfolios. Lucero currently serves on the Denver Board of Water Commissioners and on several policy related real estate committees at multiple levels of government. 

Soon after earning his real estate license, Lucero helped move a family out of public housing using a disability homeownership program offered by a local bank. That family not only sustained homeownership, they moved up over the years. The family’s children and grandchildren all attended college and all sought Lucero out when they purchased their homes. Lucero credits that initial closing with helping him discover the power of positive change that real estate agents embody and how homeownership improves lives, neighborhoods and schools.

Lucero said he has maintained that set of beliefs throughout his career and encourages every member of his team to be actively engaged in their community. Founded in 2009 in Five Points, Lucero Development Services works with developers and government agencies to create and preserve affordable and market rate housing and for projects that provide economic growth, workforce development and education, Lucero said. 

The DMAR credits Lucero with the creation and preservation of more than 4,000 affordable housing units throughout his career. 

“John has been a true asset to the Realtor community at the local, state and national levels for many years,” said DMAR CEO Ann Turner. “He is a true expert in the government affairs arena, and we are incredibly grateful for the time and energy John has devoted throughout his career to protecting homeownership and private property rights.”

“It is an absolute honor to be recognized with the Oliver Frascona Award,” said Lucero. “Oliver was not only a good friend and colleague over the decades, he taught and shared with me his insatiable appetite for helping others achieve their home ownership and real estate dreams. While I’ve been fortunate to be recognized by my peers and the industry for my work over the years, this is an incredibly meaningful honor that I will hold very dear to my heart.”

The award is named in honor of Frascona, a well-known legal advocate with a passion for real estate, who dedicated his life’s work to real estate law, representing and advising developers, builders, lenders, buyers, sellers, landlords and tenants.


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